Why Is Your Website Sticky?

May 9, 2013 -

What is the purpose of your website? What do you stand for? What are your customers thinking when they land on your site? These questions must be answered to create a winning website. The purpose of your website should be clear and concise. Your site design should help people find what they want to purchase, learn more about you or the services you offer, or simply make a quick decision about your website. The most important thing to remember when it comes to building a successful website is that your site must be easy to navigate. If your visitors have problems finding their way around the site or navigating around your content then they will likely leave your site. There are many things that go into designing a website and one of the most important aspects is your website's "stickiness". A good website is the best marketing tool a website owner can have. Having an attractive, professional looking website will drive traffic to your website, increase your ranking with search engines, and increase profits. Having a high website's page rank is the first step to making money online. Search engines are not going to rank your website if it doesn't load quickly. Many web designers spend a lot of time on the design of their site, but do little else. A high page rank means more visitors, more sales and more profit. When you choose a professional web design company, you should expect them to pay attention to every detail, including the look and feel of your website. How easy is it to move around your website? A website that is easily navigable will attract more visitors. If a visitor can't find what he or she is looking for quickly or efficiently, he or she will most likely just click away from the site and look somewhere else for information. If the site is difficult to navigate and can't be found in an instant, a visitor will likely leave the site as soon as possible. Sticky a website is a combination of several factors. Design, content and structure. If your site has these things in place then it will be more likely to stick with your visitors. If it's hard to find or navigate, visitors will most likely leave the site as fast as possible. To build a successful website, your website design should not only attract visitors to your website, but also create a sense of trust with your visitors so they come back to visit your site again.

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